The desire to be kind to both the nation’s armpits and the planet has seen a Taranaki-based company win a prestigious national award.
EverKind’s Organic Deodorant has been named the Organic Product of the Year in the 2019 Organic Week NZ Awards.
This is the second year the Taranaki company has won the award and for EverKind founder Amanda-Jane Healy, the result feels pretty incredible.
“Our customers are absolutely awesome,” she says.
“The award reflects that they truly believe in our products and their support and encouragement amazes me every day.”
Healy says consumers are more aware than ever before of what’s in their products and the impact those products have on their body, and the impact packaging has on the planet.
“There’s a rapidly growing demand for truly natural products that work,” she says.
Healy, who started her career as a lawyer, launched the natural skin and body care company in 2015 in response to her own health journey.
“I had a vision to provide a real alternative to the mainstream deodorants, one that was truly natural, super effective and did no harm to people or the planet,” she says.
May has been an exciting month for Healy as EverKind’s deodorant was also selected by a panel of influential beauty editors as a finalist in the NZ Best in Beauty Awards 2019, one of the country’s top accolades.
The judges spend months vetting their beauty cabinets to shortlist their favourite products. Five deodorants contended this coveted award, and EverKind is the only New Zealand made, organic deodorant in the running.
“It’s really exciting to see our certified organic deodorant, packaged in a compostable tube, sitting up there next to those mainstream international brands. It shows we have created an internationally competitive product,” Healy says.
The winners are chosen by the public and voting is now open at www.beautyawards.co.nz/body – with an added incentive that all votes are in to win a prize of $1500.
“Green is definitely the new black! These awards are a great opportunity to vote kind and move natural products from niche to mainstream.”